A big part of what makes the Town of Palm Beach what it is; isn’t the mansions, luxury cars, and spectacularly wealthy people; it’s the landscaping. When you drive through the 12 mile long town, it appears that every blade of grass and every leaf are right where they belong. The complexity and beauty of the landscape layers amazes visitors as they drive at 10 miles an hour under the speed limit and gawk. Many properties have full-time gardeners with a staff to help. They do so much work, the town government has a daily pickup for tree and plant trimmings. All that landscaping creates a problem however. Property owners use over 2 billion gallons of water per year for irrigation.
Currently, Town of Palm Beach households, with their larger properties, use a median of 1,343 gallons per day [Range 800 - 2,800] compared to the rest of Palm Beach County where water use averages a mere 515 gallons per day. Town-wide, the 3,300 property owners are using an average of 6 million gallons a day. There is a solution. The plants and grass don’t need that much water. If property owners implement smart irrigation, the Town can lessen the need for a new dedicated desalination water plant, currently estimated to cost $220 million, by conserving over 40% of what is used for irrigation. Smart irrigation, using Smart Controllers, is a major part of the answer.
If a cut of 40% is achieved, town-wide consumption drops to 3.6 million gallons per day. 60% conservation and total consumption drops to 2.4 million gallons a day. That saves over a Billion gallons a year in the Town of Palm Beach. The Civic Association in the Town of Palm Beach has announced a public awareness and education campaign including Smart Irrigation Workshops, email blasts, direct mail, civic group presentations around town, and a property owner telephone call program to implement smart controllers and irrigation in the Town.
At the workshops, representatives from the Town of Palm Beach Public Works Department and smart controller vendors will present their latest technology to help cut water use significantly town-wide. The Town will also ask property owners to register for the Smart Irrigation Pilot Study to measure the results of smart controller use.
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About the Author:
R. Michael Brown is an internationally published writer, producer, speaker, and digital marketing and PR consultant at Brown Ltd. He is the recipient of a 1989 New York Film Festival Award and cover stories on PC Magazine, New Media Magazine, and others – plus exposure on Good Morning American and the Today Show – for an IBM multimedia production he produced to show what the Web would be like when it went “live” in 1995. His productions have been shown to the Premier of China for a $1.2 billion order, Craig McCaw to launch Nextel, and the Vatican for a $50 million order. His team was honored with the International President’s Award from the World Wildlife Fund for a campaign to “Save the Planet” that appeared on Discovery Channel. Mike has hands-on experience in multiple industries, leading in-house and external teams to launch and build brands and increase positive press, traffic, leads, prospects, and sales; using traditional and emerging sales, marketing, and public relations methods and technologies.
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